PlayUp ventures into thriving New Jersey market

Those familiar with on the web betting in Australia will understand that PlayUp is a number one on the web betting company that delivers sports betting along with daily fantasy sports to a variety of markets including Australia, Australia, and India.

But not pleased with stopping there, they've now added another, potentially lucrative string for their bow of ever-increasing opportunities, having struck a deal to operate in the US with a prominent New Jersey-based company, that will help to simply take them to another location level, within their ambitious growth plans.

Sports betting is nothing new in New Jersey as well as it had been one of many first states in the usa to be granted approval to provide on the web sports betting to clients and, as a result, the marketplace size has continued to boost ever since.

The state of New Jersey currently has a total population that exceeds well over eight million people, where sports betting is particularly popular, the state of New Jersey is an ideal pedestal for PlayUp to start out to get traction in what's gradually being a highly lucrative market.

This citizenry figure translates to $361 million being used on sports betting in the state for the season finishing in November 2022 which really is a significant increase of 28 percent from the previous 12 months.

Receiving a license, however , wasn't as straightforward as it might sound. Indeed, among the stipulations involved was being forced to link up with a US-based company and as a result, they put pen to paper on an agreement with FR Park Racing LP (FRP). This company is the sports wagering certificate holder and operator for Freehold racetrack. That is a jv Pennwood Racing with fellow US company Greenwood Racing Inc, Parx Casino, and Penn National Gaming Inc.

Matthew Cullen, who's the senior vice president of Interactive Gaming and Sports for the US company indicated the excitement surrounding the latest deal with PlayUp, eluding to the actual fact that this could be highly advantageous for both businesses to make a substantial sport betting presence in america, once they officially launch in the first quarter of 2022

Daniel Simic who is the World wide CEO for PlayUp, echoed these sentiments, stating this will further help them to build on the already successful foundations of their company which focuses strongly on technology innovation in the sports betting industry. Especially when factoring in the systems that PlayUp has set up, the expertise, this can only help lead to fast growth in the usa market.

Who are PlayUp?

A company that focuses chiefly on innovative solutions in the betting and entertainment industry, PlayUp has scaled significantly over time, since launching in 2009 if the on the web sector of the industry was really starting to capitalise on that which was viewed as virtually unlimited opportunities.

With their biggest market being Australia, additionally they operate in Australia, India, and today the usa, while they hold further licenses in other major jurisdictions.

Operating an easily scalable and powerful cloud-based online betting platform, created to join together the most popular betting products in the world such as fixed odds and e-sports, while also offering daily fantasy sports, which includes a number of the biggest prize pools in the world.

Limitless opportunities in the US

By joining forces using their newest Nj-new jersey partners, it has created potentially quite a lot of opportunities to really expand into what can become a thriving US market. Already, one product gift ideas significant traction - their fantasy sports technology.

In the US fantasy sports betting 's been around for a long time and thus has a credible userbase of customers through platforms such as FanDuel, so even potential deals here could lead to explosive growth, thanks to their most recent partnership.