Mammoth on the web casino firm, 888 Holdings has struck a deal with Hacksaw Gaming; the Malta located games provider, with the platform Pariplay Fusion to play an essential part in facilitating this.
It really is being seen as a key, strategic partnership by industry insiders and one that can substantially benefit all involved. With 888 already an international brand in the casino industry and with a substantial portfolio of sites, this is significant for Hacksaw, that have steadily grown their reputationin the industry throughout the last 12 months.
Known specifically for creating disruption on the market because of their innovative method of game development. It is not just this, but also the prizes that can be won from these games, with available jackpots as much as €25 million.
This is, by itself also represents a catch for 888 and you will see a lot of tactical decision making regarding where their focus will lie, both with regards to the games that they feature and the brands that they provide them on.
The first quarter of 2022 has seen a lot of traction in the internet gambling industry, with numerous deals happening, especially in the program niche, involving more boutique firms establishing partnerships with either bigger developers or operators.
It's just the most recent in what could be a flurry of more deals that happen over the next few weeks, with 888 seeking to explore the possibility of increasing their global reach into new markets.
Swift growth for Hacksaw Gaming
Only launched in 2018, the Malta based pc software provider has witnessed exponential growth over the last couple of years. Of course, it can help that they are virtually at the centre of the internet gaming universe, being operating out of the place they are in, with many operators, agencies and pc software providers trying out residence there in recent years.
Arguably, certainly one of their biggest selling points is that they have some of the industry’s biggest prizes because of their games and this makes them a nice-looking proposition for new business. Indeed, 888 undoubtedly thought therefore , with the operator the need to continually find approaches to compete with rivals such as for instance mega firm Entain, who boast more than 25 different brands.
COO of Hacksaw Gaming, Marcus Cordes was bullish about this deal, eluding to the fact that thay will be working with one of the biggest brands in the industry, which will enable the program provider to showcase their considerable portfolio to the vast selection of clients that 888 has.
Coup for Pariplay?
For Pariplay, especially, this is being viewed as notably of a big development for them, specially because 888 have their own separate technology division; Dragonfish Games, who have many different platforms and options which to host new games.
They are officially marketed as an on the web gambling aggregator, who furthermore to offering multiple robust and dynamic platforms, also create their particular games for an array of operator and also bigger pc software provider customers, including NetEnt.
What is interesting concerning this deal, is there are three parties involved, with Pariplay nearly to arrive beneath the radar.