Scientific Games extends First Look partnership

US heavyweight computer software provider Scientific Games has further strengthened its alignment with First Look Games, which really is a boutique game studio, with both companies signing an extension to the deal that was already in place.

With First Look Games already supplying Scientific Games with 458 games, on its thriving Demo Games Server (DGS), it's witnessed substantial traction recently, with the former’s products seemingly proving to become a big hit with online gambling fans.

First Look Games created its Demo Games Server a year ago and the unique advantages have trained with substantial credibility available where it has additionally gained a great reputation from a regulatory perspective.

It is because it has what can only manifest as a highly sophisticated identification verification process whereby the consumer is then seamlessly able to access a free-to-play game quickly and easily.

An extension of the initial agreement with Scientific Games has been regarded as a substantial development for the business. It has meant that the developer’s comprehensive range of products has now been put into the game library.

Another clever feature of First Look Games, is that they allow operators to produce push notifications, about promotional campaigns of each individual slot it self for their fans, which significantly enhances efficiency. In providing this, it further increases the exposure of the brand and raises awareness by what they do due to their fans.

Founder of First Look Games, Tom Galanis was bullish about the extension of the original deal, effectively stating that the sky is now the limit for his ambitious company and that they can fully concentrate on creating more games and adding them to their ever-growing platform.

He also explained the value of free play games, especially from a user perspective indicating that they are a robust tool in the online gambling industry, because of their capability to help capture the imagination of the player and the potential of the marketplace so that you can help slowly boost the amount of deposits, in a less aggressive manner.

Meanwhile, Senior Vice President of Gaming at Scientific Games, Dylan Stanley, was specially vocal about the chance that the continuation of the partnership presents itself with.

He indicated that the role that free games play cannot be underestimated, especially in a new market with huge potential, such as the USA, which can be still very young in online gambling terms. As a result the free games provision that First Look Games will boost the software provider’s portfolio with is only going to help strengthen their grip available in the market in general, while increasing their current slot engagement, providing far better cross-marketing opportunities, and in addition strengthening the company’s position as an established and credible leader.

How important are free games in the online gambling industry?

The value of free games in the online gambling industry can not be underestimated, with your being thought to be an important tool, especially in developing markets and for individuals who are a new comer to online gambling.

With so many different slot titles and table video games a well, having a totally free option for players to use in order to learn about them and bring back more of a fun element can help to change the landscape and as time passes, the reputation of on the web gambling.

While this really is without doubt viewed as a major development for First Look Games, additionally it is significant for Scientific Games, in aiding them to almost reposition themselves in the marketplace, as more of a thought-leader so that they stick out from their competition.

It might also be hoped that the option of more free games will assist in raising awareness about the issue of responsible gambling and educate about the dangers of gambling addiction.