In the event that you live in Australia and own a TV or watch videos online, there exists a very good chance you’ve seen advertising for Australian bookmakers. They can be found in the form of commercials that encourage players in up the excitement of watching sports by betting to them, and since betting on sports in Australia is now a borderline past time, it makes sense. The advertising for on the web bookmakers, according to The Australian, have risen slightly below 25 % from last year’s spending, with big international names like Betfair, Ladbrokes, and CrownBet spending the bulk of the ad money, and Tabcorp and Tatts spending the least, but nevertheless spending several million. It might come as no surprise that Betfair has spent the most money, as we see their commercials the most. They’ve spend upwards up $38 million. There have been talks of pushing legislation that will reduce the fees charged for broadcaster licenses, which makes it more viable for networks to displace their advertising space with businesses other thank bookmaker sites. However , given the incredible amount of shopping for power these sites have and their general popularity, even a decrease in fees probably won’t change much. In this same climate of increased ad money being used on sports betting sites, William Hill has introduced an exciting new feature for their in-play betting options. It’s called “Double Down, ” and it must be a remarkably exciting to prospect to Australian punters. Here’s how the Double Down feature works. You place your bet on a horse race, and immediately after the race starts, it is possible to Double Down on your own bet. Which means that, for just 10% of your original wager, you can double your wager. For example , if you make a $100 bet, you possibly can make it a $200 bet for an additional $10. Not only is the Double Down feature unique to William Hill, there's a good chance that no other online casino might even afford to offer it. William Hill is one of our premier sportsbooks, with promotions, accessibility, and features specifically aimed toward the Aussie player, as well as safety, security, and reputation that instils the best level of player confidence and security. This in-play betting promotion does seem a bit odd considering the fact that there were laws passed, especially by the Northern Territory Racing Commission, limiting in-play betting (betting on sports while they're going on), but William Hill is confident they aren’t in virtually any violation. Either way, it might end up being drawn right back only for the easy fact that it’s a remarkably lucrative promotion potentially, and it may end up in so much winning that William Hill won’t offer it anymore. They may also land in certain heated water if in-play betting regulations get anymore strict, so it may seem like now is the time to benefit from this. If you want to bet on sports from your computer, here is the golden age, especially if your home is in Australia. Good luck, and bear in mind to bet responsibly. 10% more may seem like nothing, but if it’s over your budget, that’s where you could get into some trouble.