Flagship online casino developer NetEnt is understood to be preparing itself for what will be considered as a landmark development in its commercial history after agreeing to an unprecedented deal, which would see it enter among the globe’s potentially biggest on line gambling markets.
The news headlines comes as the computer software behemoth puts pen to paper on a partnership deal with Rush Sreet Interactive, who are perhaps one of the most exciting and fastest growing online casino developers in the US, which provides credence to the murmurings that there might be astounding and unparalleled growth in america market over the next several years.
NetEnt are one of the biggest & most authoritative names in the web casino development world and throughout the last number of decades have forged a reputation that is undisputed in this industry and, as a result are revered amongst their rivals.
Their slots and games have earned a reverence like no other for being several of the most sought after on the market, which will be evidenced by the very fact that they are partnered with some of the biggest and most recognised online casino brands in the industry across many markets. Indeed, one of the niches that NetEnt have carved a particularly noteworthy reputation in is jackpot slots and, because of this, offer a few of the most lucrative on the market.
How is this deal mutually symbiotic?
Unbeknown to numerous, Rush Street Interactive 's been around in the usa since 2012, which will be perhaps surprising. In that time, they've grown substantially and were the first gaming company to launch a regulated gaming site in the state of Pennsylvania, while just before this, they had already launched in New Jersey. They followed this up when you are the first company to launch regulated sites in the us of Indiana, Colorado, and Illinois, before scooping an abundance of industry awards.
The reputation they've accumulated already in the market implies that they have been ideally positioned to be the perfect partner for a company like NetEnt who while having a significant stake in the European and UK market remain yet to make inroads in the US.
As the American on the web gambling market has started initially to open up lately, there clearly was still a considerable approach to take, however , the possibility of success is clearly there. For NetEnt it does seem sensible to truly have a synergistic relationship with a partner in the usa, while Rush Street Interactive will benefit from decades worth of expertise thanks to among the premier pc software providers on the market.
Just the beginning for NetEnt?
With NetEnt reportedly in discussion with fellow pc software provider Evolution Gaming and thus the main topic of an acquisition, this is a move that may undoubtedly add significant value. Despite Evolution Gaming already rebranding as Evolution (according to some, in preparation for the takeover), it remains to be observed, whether NetEnt will still keep its manufacturer.
It is likely that it's going to since they're so well-known in the industry, which will be only great news for both them as an individual entity and their proposed new owners. Even though online gambling may possibly still be prohibited in a number of US states still, it should not be over looked that many people will know just who NetEnt are, especially if they've spent time in resorts like Vegas or Atlantic City.
It indicates that they can already have a lot of brand awareness in position and by joining forces with arguably the major force in the US gambling industry, they could get off to a significant head-start with regards to beating their pc software rivals to a significant share of the usa market.
RIchard Schwarz, president of Rush Street Interactive indicated how excited he was to be linking up with NetEnt, suggesting that access to their vast repertoire of industry leading slots will assist you to put them even more on the map.