Could Evolution Gaming now be the true force to be reckoned with?

In light of recent news of leading pc software developer Evolution Gaming acquiring fellow competitor NetEnt, this may well mean that a super brand is created in the technology iGaming world.


Already both companies have a substantial share of the market which deal might see a whale created in an industry that's already an ocean of motion. Mergers and acquisitions are nothing new in the internet gambling world with famous brands GVC Holdings already arguably the biggest operator group with over 20 brands under their umbrella.


The proposed fee is over USD2. 1 billion, which means it is one of the primary deals in the real history of the industry. It's come as significantly of a surprise to industry insiders, with NetEnt proving that they're more than with the capacity of holding their particular in the last decade, having developed a few of the most popular slots and jackpot titles for a sigificant number of operators.


Why this is significant for the iGaming industry

There are many reasons why two of the leading computer software developers in the web gambling marketplace could be notable, especially when it comes to enhancing the player experience.


Already both developers boast an abundance of slots and games with many open to enjoy at such on line casinos as Raging Bull Casino that has an attractive 350 percent matched bonus for new players in addition to 50 free spins.


Combining several of the most sought after technology expertise in the industry will undoubtedly result in even better and more innovative slots and games to help boost the brand’s reputation. This expertise which spans across both businesses would now be merged in to one big creative pool which is a good thing for both operators and players alike.


In terms of workforce in a technology company, frequently efficiency is a problem, however a bigger level of employees means that projects for new slots can be broken down into much smaller teams, with each one working along with each other, being on the same page.


NetEnt already has in excess of 700 employees and the knowledge they have would definitely help to give Evolution Gaming a pioneering edge continue in the industry.


One of the greatest growing niches in the online gambling industry is jackpots, with the most popular developers often getting the largest jackpots. Already NetEnt features a considerable reputation for creating large jackpot slots, some of which are popular titles aswell. It might well be argued that by joining forces with Evolution Gaming, could see them take control this niche for a long time to come, by not only offering bigger jackpots, but also leverage technology to produce more innovative titles as well.


Effects on rival developers

It will be interesting to observe Evolution Gaming’s proposed acquisition of NetEnt will affect the rest of the market. It is because you will find so many development companies currently in the industry and each you've got their fair share of fans, but also especially as may be the case for the smaller, newer ones, their own selling point.


In an industry that's so competitive with development companies competing fiercely together for a big part share of the marketplace, it never been more very important to new software providers to have the ability to differentiate themselves.


While the bigger developers such as for instance Microgaming, Playtech and Scientific Games is probably not too affected for their already established reputations, smaller pc software providers might find it difficult to stick out still to appeal to new players.


Frequently , it really is a software provider’s ability to create new games, which are quality and also encourage them to market fast enough to be able to compete with their rivals that can really make a difference.


That's where Evolution Gaming may have a benefit, especially over smaller businesses, as long as they acquire NetEnt.


With the industry predicted to almost double in value by 2023 to USD92. 9 billion according to Statista, there is certainly definite scope for software providers to increase their revenue, especially as technology continues to develop and present even more possibilities for the marketplace.

For the present time though at least, it would appear that it may well be Evolution Gaming who may possibly end up making waves within an ocean of possibilities.