Dutch Online Gaming Commission welcomes aboard Betway

Online British bookmaker Betway has joined the Dutch On line Gaming Commission in a move that has been greeted with a considerable amount of optimism.

The news headlines comes whilst the gambling group became the most recent operator to participate during the last month or two prior to the launch of the country’s iGaming market next year.

NOGA chief executive, Peter-Paul de Goeij indicated that move was a clear indication of Betway seeing the countless great things about joining the Dutch gambling market as well as supporting Betway’s array of premium products.

In July 2022, the Dutch government sent across its Remote Gambling Act to the European Commission to be reviewed in preparation for a whole new regulated framework being brought to industry in 2022.

Ever since then, there is considerable momentum as a substantial number of operators declared interest in joining the country’s brand-new on the web gambling industry. Betway adds its name to a list of gambling companies which can be already part of NOGA, including Betsson Group, Bet365, Dazzletag Entain (formerly GVC Holdings), Flutter Entertainment, and Kindred Group.

It really is understood that NOGA is currently in negotiations with other gambling companies and so are focusing on adding more in the coming months.

What this means for Betway

With corporate headquarters in the web gambling hub of Malta, this quintessentially British gambling firm has forged a sterling reputation available on the market over modern times applying a specific strategy with much success.

Realising in early stages the potency of partnerships, the organization that launched in 2006 adopted a slightly different method of its rivals. With an increased exposure of strategic alliances, thanks to a significantly strong commercial team, the business quickly spread its awareness because of some highly tactical and extremely clever deals.

This highly effective approach has seen the brand establish allegiances with many other entities during the last several years, but importantly, in other Countries in europe, with Betway concentrating on customer acquisition across all angles.

Because of this, among their most reliable tactics has been securing partnerships with notable and vogue European football clubs, who are not in the elite bracket but still have a cult-like following and revered reputation.

This includes AS Roma in Italy, Alaves, Leganes, and Levante in Spain, Werder Bremen in Germany, RSC Anderlecht in Belgium, and most famously, West Ham United from England.

In addition to this, their sponsorship of key events across multiple sports and in numerous countries in addition has added a lot of credibility that has helped to drive customer acquisition massively throughout the last couple of years.

Why the Dutch market is a great opportunity for Betway

With the company’s reputation for securing commercial partnerships, this transfer to the Dutch market represents a substantial amount of possibilities for the ambitious gambling operator.

As long as they continue with the same strategy and given its success, there is absolutely no reason the business should not, it means that there is a whole lot of potential to sign some key football clubs as official betting partners.

Arguably the jewel in the crown will be AFC Ajax, which is arguably probably one of the most famous football clubs in Europe, even though PSV Eindhoven would be seen as a substantial coup. However , Ajax play consistently in the Champions League each year, which amount of exposure would be recognised to be seriously good - especially given the club’s stadium’s over 55, 000 capacity.

Also, Betway has established a reputation to be innovative in its gambling services and products recently, something that is very much aligned with Dutch culture and this could go down well using what is perceived to be a substantially lucrative market.